What Consumers Need From Brand E-Mails

Most consumers sign up for advertising e-mails from brands to receive discounts and promotions, according to recent research from Adestra. The report was based on data from a survey of 1,251 consumers age 14-67 who live in the United States. Some 85% of respondents say receiving reductions is among the most significant motives they sign up for e-mails from brands. …